Cross-media attention for a product relaunch

Cross-media attention for a product relaunch

  • Best possible target group approach for all decision-makers both in the retail headquarters by Lebensmittel Zeitung Medien and at the POS by LZ direkt
  • Consistent messaging, content and creative between print ads, online banners and newsletter placements for effective message delivery and maximum recall and recognition by the target audience
  • Use of large-format advertising formats for maximum attention to relaunch the product
  • Clever use of the Lebensmittel Zeitung title strip as a teaser for a full 1/1 ad in the inner section
 
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