Cross-media attention for a product relaunch
- Best possible target group approach for all decision-makers both in the retail headquarters by Lebensmittel Zeitung Medien and at the POS by LZ direkt
- Consistent messaging, content and creative between print ads, online banners and newsletter placements for effective message delivery and maximum recall and recognition by the target audience
- Use of large-format advertising formats for maximum attention to relaunch the product
- Clever use of the Lebensmittel Zeitung title strip as a teaser for a full 1/1 ad in the inner section
