LZ direkt Media - 100% POS


Obtain direct access to the POS community. Target key staff and decision-makers in supermarkets with your message: Business owners, store/center and distribution managers, product group managers and
POS employees.


In the monthly magazine, at www.lzdirekt.de, on Facebook and Instagram at @lzdirekt and in the weekly newsletter you will find a wealth of knowledge about the POS. Short and crisp, quickly consumable, unusual and different.

Full attention for your message to the decision-makers at the POS

With the media channels of LZ direkt, your message reaches all order-relevant functional levels of the POS and has an effect. LZ direkt is in third place in the ranking of info sources in retail, ahead of the head office1
Your message gets through
69,670
Actually distributed monthly circulation2
Ø 7.4
Readers per copy1
55%
are owner or market manager (print)1
85%
have insight into the order set (LZ direkt digital)5
'Unsere Woche am POS'
The weekly POS newsletter
4,153 
Facebook subscriber3
2,115 
Instagram follower, including more than 250 retailer profiles3
92%
of the print run is sent to the POS4
95%
of the EDEKA and REWE stores receive LZ direkt4
Your message makes an impact
44
Time each issue is read in minutes4
76%
Page-contact chance (LZ direkt print issue)4
42
Minutes of use of LZ direkt Digital per week5

Discover our advertising formats >






1 LZ direct reader survey 2020, GIM Gesellschaft für Innovative Marktforschung, Wiesbaden.
Readers per copy as estimated by primary reader
2 IVW, Q2/2021
3 As of 17.02.2021
4 LZ Distribution, January 2021
5 LZ direkt Digital user survey, 2021, target group retail, Karwath Marktforschung, Oldendorf