Product of the week

With the product of the week advertorial, you put your product in the focus of the trade. You combine the effectiveness of classic ads with the depth of content formats. Your product is the focus of all communication and is prominently integrated on all digital channels. You also provide retailers with all relevant information on your own article in the look and feel of the LZ.

Banners in the LZ layout on www.lebensmittelzeitung.net and in the daily LZ newsletter (5 mailings per week) link to your Product of the Week advertorial for two weeks.

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News teasers on the homepage of www.lebensmittelzeitung.net (7-day website integration) link to your Product of the Week advertorial.

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Attention-grabbing banners in the LZ layout on www.lebensmittelzeitung.net and in the daily LZ newsletter (5 mailings per week) link to your Product of the Week advertorial for two weeks.

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Your advertorial will be listed for one week on all news articles as a teaser under "most read" on the left side of the screen.

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Additional reach and attention is provided by social media posts and stories on Lebensmittel Zeitung's social media channels on Instagram, Facebook and LinkedIn.

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On LinkedIn and Instagram, visually appealing slideshows highlight the message around your product and link to your advertorial.

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Full attention on your product of the week:

Editorial-style, prominently placed news teaser on the homepage www.lebensmittelzeitung.net (7 days website integration)
Fixed integration in every article, prominent and attention-grabbing under "most read" (7 days website integration)
Additional traffic campaign in LZ look and feel in LZ newsletter and on www.lebensmittelzeitung.net (runtime 2 weeks)
Social media post & story on LinkedIn, Facebook & Instagram via Lebensmittel Zeitung's official social media channels
Price: 25,110 €