Privacy Policy

We take the matter of protecting the personal data of our users very seriously and strictly adhere to the relevant provisions of national and European data protection legislation. Furthermore, all collected data is protected to the very best of our ability by the technological and organizational measures put in place in our IT security and privacy policies.

This statement provides you with an overview of the measures designed to assure such protection, together with an outline of the type of data collected and the purposes for which this is used.

1. Name and contact details of data controller and contact details of data protection officer

Name and contact details of the data controller: Deutscher Fachverlag GmbH, Mainzer Landstraße 251, 60326 Frankfurt am Main, Germany

If you have any questions which have not been answered by reading this privacy policy or if you would like to have more detailed information about a specific topic, please contact us at any time via marketing@lebensmittelzeitung.net or send us a letter to the following address: Deutscher Fachverlag GmbH, LZ Marketing, Mainzer Landstraße 251, 60326 Frankfurt am Main, Germany).

You can contact our data protection officer as follows: Deutscher Fachverlag GmbH, Betriebliche Datenschutzbeauftragte, Mainzer Landstraße 251, 60326 Frankfurt am Main, Germany or by e-mail to datenschutz@dfv.de.

2. Automatic data processing on this website

When you visit our website, the information transferred to us by your browser is automatically stored in our server log files. This includes:

–    IP-address of the accessing computer,

–    time and date of the server request,

–    browser type/ -version, *

–    operating system used, *

–    referrer URL (the website previously visited). *

*We will store this data only if your browser transmits it to us.

The server log files can be used for security purposes on the one hand, e.g. to avoid overloading the servers, and on the other hand to ensure the utilization of the servers and their stability. The temporary storage of the IP address by the system is furthermore necessary to enable delivery of the website to your computer altogether. Our legitimate interest in data processing also lies in these purposes. The legal basis for the temporary storage of this data is Art. 6 para. 1 lit. f GDPR.

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. Since the collection of data for the provision of the website and the storage of the data in log files are absolutely necessary for the operation of the website, you consequently have no possibility to object.

3. Establishing contact

When contacting us (e.g. by contact form, email, telephone or via social media), we process your information for the purpose of processing the contact request and its handling. 

If you have given us your consent for this, the legal basis for the processing of this data is Art. 6 para. 1 lit. a GDPR. Otherwise, the legal basis for the processing of this data is Art. 6 para. 1 lit. f GDPR, in particular in the event that the data is transmitted to us by you by sending an e-mail. Insofar as you wish to work towards the conclusion of a contract by contacting us, Art. 6 para. 1 lit. b GDPR represents an additional legal basis.

If we provide a contact form on our website, the data you enter in the input mask will be transmitted to us and stored, e.g. name and e-mail address. The data is used exclusively to respond to your inquiries. This is also our legitimate interest in processing your personal data. Unless explicitly stated in the contact form, the data will not be passed on to third parties. In addition, we record your IP address at the time of sending.

Your information may also be temporarily stored in a customer relationship management system ("CRM system") or comparable inquiry organization.

Subject to legal retention periods, the data will be deleted as soon as we have finally processed your inquiry.

4. Services requiring log-in

4.1 General information

If you would like to access the (personalized and/or paid) content features and services offered on the website, we may require further information from you in order to provide this service and for billing purposes, if necessary.  

Most notably, this shall include your name, your (valid) e-mail address, and further particulars (address, telephone number, etc.), which enables us, for example, to check that you are the owner of the e-mail address provided or that the owner thereof agrees to receive the relevant services, in order to be able to supply the desired services and, if applicable, in order to properly render accounts.

Entry of a valid e-mail address is required in order for us to prevent misuse of registration procedures - in the case of newsletters, for example. We therefore rely on the so-called "double opt-in" process, in which you, after entering your e-mail address on our websites, are sent a confirmation e-mail to act as authentication of your registration and in which you are required to verify your e-mail address by clicking a confirmation link. Additionally, you may, when signing up/logging in to our services, provide us with further information - going beyond that required for the rendering of the service (such as sector, occupational group, age, etc.) - on a voluntary basis by entering this in the appropriate fields or boxes.

The legal foundation for processing the data is Art. 6 para. 1 lit. a GDPR, provided you have given your consent. If the registration is required for contractual performance or for taking steps in the precontractual phase, the legal foundation for processing the data is Art. 6 para. 1 lit. b GDPR. 

Data processing is furthermore done based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR to efficiently handle and process your orders, process any inquiries, align services more closely to the needs of users, for product information and advertising purposes, and also for customer relations purposes.

The data is deleted as soon as it is no longer required for achieving the purpose for its collection. Statutory or contractual requirements for storage of contract partners' personal data may be in effect also after contract expires. In such case, there is no right to delete the data; limitations on data processing may be in effect.

You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options listed above.

4.2 Webinars

You have the option to register for webinars on our website. When you register for a webinar, we collect certain data to enable you to participate in the webinar.

The provision of a webinar is associated with a high economic effort. Therefore, you can only participate in a webinar in return for providing various personal data, possibly combined with an advertising consent. Please refer to the registration form for the specific types of data to be provided, as well as the scope of the declaration of consent that you provide when registering for the relevant webinar.

In this context, we also process your data for advertising purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR if you have given your consent. The provision of your data is neither legally nor contractually required. Not providing it will result in you not being able to participate in the webinar.

We may also transfer your data to advertising partners for use for advertising purposes. Please refer to the scope of the declaration of consent that you provide when registering for the webinar to find out whether and to whom such a transfer takes place.

The data will be deleted by us as soon as it is no longer required to achieve the purpose of its processing, but at the latest after revocation of your consent, unless there is a legitimate interest in its continued storage.

Services and service providers used:

 

5. Tracking and analysis technologies

5.1 Cookies

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the computer system. If you call up a website, a cookie may be stored on your operating system. This cookie contains a characteristic string of characters that enables the browser to uniquely identify you when you return to the website.

We use cookies to make our website more user-friendly. These cookies help make a website usable by enabling basic functions such as page navigation and access to secure areas of the website.

The legal basis for the use of technically necessary cookies is Art. 6 para. 1 lit. b GDPR for purposes of contract performance, otherwise Art. 6 para. 1 lit. f GDPR. The purpose of the use in these cases is to simplify the use of websites for you. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change. This is our legitimate interest in the data processing.

By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in their full scope.

5.2 Purposes and legal basis of the data processing for the following tools 

We also use services on our website that enable an analysis of your surfing behavior. The legal basis for the processing of personal data by the services listed below is, if you have given us your consent, Art. 6 para. 1 lit. a GDPR. For some data processing, on the other hand, Art. 6 para. 1 lit. f GDPR is the legal basis. This serves the purpose of improving the quality of our website and its content. Through this, we learn how the website is used and can thus constantly optimize our offer. These purposes are also our legitimate interest in processing the personal data. Please refer to the cookie settings on the website for the specific legal basis for the respective data processing. The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected.

You can change your privacy settings or revoke your consent at any time by clicking on the "Cookie settings" link in the footer of the website.

5.3 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.

In case IP-anonymisation is activated on this website, your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address will be first transferred to a Google server in the USA and truncated there. The IP-anonymisation is active on this website.

Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity for us and providing other services relating to website activity and internet usage.

Privacy Policy: https://policies.google.com/privacy?hl=en  
Opt-Out: https://tools.google.com/dlpage/gaoptout?hl=en. You may also refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

5.4 Google Doubleclick

At our website, we use the online marketing service 'Doubleclick' provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. With this service, we can display ads in the Google advertising network, e.g. in the search results, in videos and at websites. These ads are displayed to you in real-time and are based on your potential interests. This enables us to more specifically present our ads in our online services. For this 'remarketing', Google will directly run a code and integrate invisible (re)marketing tags in the website directly when our website and others, at which the Google advertising network is installed, are visited.

(Re)marketing tags are invisible graphics or codes also called 'web beacons'. These are individual cookies stored in your device. They memorize which websites you visited, which contents interested you and which services you clicked. The cookie also registers technical information about your browser and operating system, referring websites, visiting period/time as well as other particulars of using our website.

Your IP address will also be registered. However, your IP address will be truncated within the European Union and the EEC. Only in exceptional cases will the entire IP address be first transferred to a Google server in the USA and truncated there. Google may also amalgamate the aforementioned information with similar information from other sources, so that personalized adverts may displayed to you when visiting other websites on the basis of your potential interests.

Your data will be pseudonymized in the Google advertising network. Personal data such as e-mail addresses, company names or telephone numbers will not be stored. However, if you have explicitly consented to Google processing your data without pseudonymization, Google will be able to unambiguously identify you. The data collected by Google on your use of this website will be transmitted to a Google server in the USA and will be stored there.

Data privacy policy: https://policies.google.com/privacy?hl=en
Opt-Out:  You have several options available to exclude participation in this online marketing procedure, however please note that if you do this you may not be able to use the full functionality of this website:  
a) by deactivating the cookies for conversion tracking, by setting your browser to block cookies from the www.googleadservices.com domain: https://www.google.de/settings/ads
b) via the link http://www.aboutads.info/choices
c) by permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome through the link https://support.google.com/ads/answer/7395996?hl=en,

5.5 Piwik PRO

We use the web analytics software PIWIK PRO Analytics Suite from Piwik PRO GmbH, Kurfürstendamm 21, 10719 Berlin ("Piwik PRO") on our website to analyze visitor flows and user behavior. Piwik PRO may use cookies, tags, IP addresses and so-called fingerprinting for this purpose. This may include the collection or processing of the following data:

IP address (anonymized), user ID, Date and time of the request, Title or URL of the page visited, URL of the previously visited page, Screen resolution, time zone, files clicked and downloaded, links leading to external websites that were clicked on, page loading speed, user's geographic data (country, region, city, approximate latitude and longitude), browser language, user agent of the browser used, randomly assigned unique visitor ID, Time of a user's first visit, Time of a user's previous visit, number of visits of a user.

We use Piwik PRO to analyze and regularly improve the use of our website. The statistics obtained allow us to improve our offer and make it more interesting for you as a user. The information collected by the cookies about the use of our website is stored on servers of Piwik PRO or service providers commissioned by them in the EU. The IP address is anonymized immediately after processing and before it is stored.

Privacy policy: https://piwik.pro/privacy-policy/              
Opt-Out: You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

5.6 Crazy Egg

We use the web tracking tool Crazy Egg on our website. Crazy Egg is operated by Crazy Egg, Inc., 16220 Ridgeview Lane , La Mirada, CA , 90638, USA. Crazy Egg uses cookies to help us analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Crazy Egg on servers in the United States.

Privacy policy: http://www.crazyegg.com/privacy
Opt-Out: You can prevent the storage of cookies by selecting the appropriate settings on your browser software. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Crazy Egg and the processing of this data by Crazy Egg by following the instructions under the following link: http://www.crazyegg.com/opt-out.


5.7 Adition

At our website, we use the ADITION service provided by ADITION technologies AG, Oststrasse 55, 40211 Düsseldorf. ADITION technologies AG is associated to the virtual minds Gruppe (virtual minds Aktiengesellschaft, Ellen-Gottlieb-Strasse 16, 79106 Freiburg im Breisgau) and makes available to advertisement agencies and publishing companies a technology solution for automated data-based digital marketing across all channels from one central enterprise platform.

ADITION uses cookies to adjust and optimize the display of advertisement messages. This relates, for example, to maximum frequency of advertisement messages displayed to users and to preparation and refinement of reports on advertisement campaigns. The cookie is also used to place and display advertisement relevant to users. In singular cases, ADITION will use the cookie information for elicitation of statistical data.

By installing these cookies, ADITION will not collect data such as names, e-mail addresses or other personal particulars. All information is pseudonymized and contains technical data such as display frequency of advertisement messages, the used browser and the installed operating system. ADITION in all phases of data acquisition acts in strict adherence to German data-privacy legislature. All stored data is stored on servers based in Germany. Moreover, ADITION also meet all P3P requirements (Privacy Preferences Project).

You will find more information on data processing in the data privacy policy to be found at: ADITION Data Privacy Statement

Your Opt-Out-Option: please follow the link at https://www.adition.com/en/privacy/. Under 'III. 2. Right of objection' and then 'b) Advertising', you may place an Opt-Out-Cookie. Moreover, you may use the EDAA preference management to be found at the following link: http://www.youronlinechoices.com/

The following service is integrated and/or used jointly with ADITION at our website:

The Adex GmbH. ADEX is made available by The Adex GmbH, Torstrasse 19, 10119 Berlin and is used among other things as tool for verification, ad fraud detection & viewability. This is a tool for measurement of advertisement visibility, assuring brand safety as well as prevention of invalid traffic. You may object to acquisition and/or evaluation of your data by this tool at https://www.theadex.com/privacy-opt-out/.

5.8 Facebook Connect

We use "Facebook Connect" on our website, a service provided by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. 

Facebook Connect facilitates registration for services on the Internet. Instead of using a registration screen on our website, you can enter your login data for Facebook and then use our service. By using "Facebook Connect", your web browser automatically establishes a direct connection with the Facebook server. To log in, you will be redirected to the Facebook page. There you can log in with your user data. This links your user account at Facebook with our service. According to our knowledge, Facebook receives the information that you have called up the relevant part of our website or clicked on an advertisement. If you have a user account with Facebook and are registered, Facebook can assign the visit to your user account. Even if you are not registered with Facebook or have not logged in, it is possible that Facebook obtains and stores your IP address and possibly other identifiers.

For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php.

5.9 Facebook Custom Audiences – Facebook Pixel

On this website, we use the remarketing function "Custom Audiences" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). 

This allows users of the website to be shown interest-based advertisements ("Facebook ads") when visiting the Facebook social network or other websites that also use the procedure. We thereby pursue the interest of displaying advertisements that are of interest to you in order to make our website more interesting for you. By using them, we also want to be able to track how effective Facebook Ads are for statistical and market research purposes by determining whether you were redirected to our website after clicking on a Facebook Ad (so-called "conversion").

Due to the marketing tools used, your browser automatically establishes a direct connection with Facebook's server. Through the integration of Facebook Custom Audiences, Facebook receives the information that you have accessed the corresponding web page of our website or clicked on an ad of ours. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will learn and store your IP address and other identifiers.

Information on the “Facebook Pixel”: https://www.facebook.com/business/help/651294705016616 Privacy Policy: https://www.facebook.com/about/privacy/your-info
Opt-Out: logged-in users follow https://www.facebook.com/settings?tab=ads . Moreover, you may use the EDAA preference management to be found at the following link http://www.youronlinechoices.com/ or otherwise use http://www.aboutads.info/choices/ .

5.10 YouTube

Videos from the "YouTube" platform of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, are embedded on our website.

We use the "extended data protection mode" option provided by YouTube. When you call up a page that has an embedded YouTube video, a connection is established to the YouTube servers. This tells the YouTube server which of our pages you have visited. According to YouTube's information, in "extended data protection mode" your data - in particular device-specific information including the IP address - is only transmitted to the YouTube server in the USA if you actively click on the video.

If you are logged in to YouTube at the same time, this information will be assigned to your YouTube member account. You can prevent this by logging out of your member account before visiting our website.

Data privacy policy: https://policies.google.com/privacy?hl=en
Opt-out: https://adssettings.google.com/authenticated

5.11 Vimeo

Plugins of the video portal Vimeo of Vimeo, Inc., 555 West 18th Street, New York, New York 10011, USA are integrated on our website. Each time you visit a page that offers one or more Vimeo video clips, a direct connection is established between your browser and a Vimeo server in the USA. In the process, information about your visit and your IP address are stored. Through interactions with the Vimeo plugins (e.g. clicking the start button), this information is also transmitted to Vimeo and stored there.

Privacy policy: https://vimeo.com/privacy   
Opt-Out: You can prevent Vimeo from loading via your browser settings (disabling JavaScript and iFrames). If you have a Vimeo user account and do not want Vimeo to collect data about you via this website and link it to your membership data stored with Vimeo, you must log out of Vimeo before visiting this website.

5.12 Instagram plugins and content

We integrate functional and content elements (e.g. images, videos or texts and buttons) of Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA (parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA or if you are an EU resident, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) on our website. These functional and content elements are obtained from the servers of Instagram.

For the display of these contents and functions, it is necessary that Instagram processes the IP address of the user in order to be able to send the contents to the browser.

Instagram may further use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Through the "pixel tags", information such as visitor traffic on the pages of this website can be analyzed. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be linked to such information from other sources.

Privacy policy: https://instagram.com/about/legal/privacy.

6. Links to social media

At our platform, we also provide you with the option to communicate our contents via social media. The following options are available:

  • Facebook
  • Twitter
  • XING
  • LinkedIn
  • Instagram

The virtual buttons with the social media icons are merely links to these external social media websites. Data acquisition / transmission will be done only after you have clicked the pertinent link and have opened the website at issue and/or have registered with the service at issue. The exchange of data between us and the respective service provider is restricted to the extent required for function of this communication channel.

7. Rights of the data subject

As data subject, you have the following rights against us:

  • Right of access, Art. 15 GDPR
  • Right to rectification, Art. 16 GDPR
  • Right to erasure, Art. 17 GDPR
  • Right to restriction of processing, Art. 18 GDPR
  • Right to data portability, Art. 20 GDPR
  • Right to object, Art. 21 GDPR

 

If you have given us consent in accordance with art. 6 sec. 1 lit. a or art. 9 sec. 2 lit. a GDPR, you are entitled to revoke this at any time. However, such revocation will not have any effect on the lawfulness of the processing previously done on the basis of the consent up to the time of revocation.

In addition, you are also entitled to file complaints at the competent supervisory agency (Der Hessische Beauftragte für Datenschutz und Informationsfreiheit, Gustav-Stresemann-Ring 1, 65189 Wiesbaden).

In singular instances, the disclosure of personal data may be required owing to statutory requirements (for example under tax-related laws) or contractual agreement or may be required for conclusion of contract. In such case, you are obligated to make the personal data available, as in other case it might not be possible to conclude contracts.

8. Changes and reference to data protection policy

Changes to this data protection policy might be required due to changes and adaptations of the services made available, due to statutory and legal amendments and reforms, as well as possible subsequent closures of legal voids. You may open and print the current data protection policy from any website of this Internet service by clicking the Privacy Policy link.


The German version of this data privacy policy shall be solely authoritative; the English version is for information purposes only.