Differentiation in retail is more important than ever before. Now is exactly the right time for clear positioning. What does your sustainable product strategy look like? Which of your products are the innovation drivers that make the difference?
Our major special feature sustainability in LZ 43 and LZ direkt shows which trends and innovations will prevail and provides an answer to how consumer awareness will change in the future.
Only just under half of LZ readers surveyed from retail feel well informed about the sustainability activities of their suppliers.
For 69% of the retailers, sustainability is a crucial topic in the annual talks.
91% of LZ readers in retail are highly interested or interested in reading the next special feature Sustainability in LZ.
85% of retailers would like to see regular information on their suppliers' sustainability activities in LZ (print or digital).
Source: Centre for Sustainable Corporate Governance, Lebensmittel Zeitung (2021): Preliminary results of the joint survey "Sustainability in the FMCG industry 2021". Basis: readers of Lebensmittel Zeitung in the WLK (widest readership) in retail.
Your media consultant:
Sales Director LZ Medien
+49 69 7595-1834