Special Feature Sustainability

Special Feature Sustainability

Differentiation in retail is more important than ever before. Now is exactly the right time for clear positioning. What does your sustainable product strategy look like? Which of your products are the innovation drivers that make the difference?

Our major special feature sustainability in LZ 43 and LZ direkt shows which trends and innovations will prevail and provides an answer to how consumer awareness will change in the future.

Topic environments for the perfect positioning of
your brands and products:

 Sustainability survey 2021, climate debate, consumer behaviour, trends, new food, urban farming/vertical farming, labelling, food waste, green building, online retail, packaging, logistics and transport. 
Did you already know?

Only just under half of LZ readers surveyed from retail feel well informed about the sustainability activities of their suppliers.

For 69% of the retailers, sustainability is a crucial topic in the annual talks.

91% of LZ readers in retail are highly interested or interested in reading the next special feature Sustainability in LZ.

85% of retailers would like to see regular information on their suppliers' sustainability activities in LZ (print or digital).

Source: Centre for Sustainable Corporate Governance, Lebensmittel Zeitung (2021): Preliminary results of the joint survey "Sustainability in the FMCG industry 2021". Basis: readers of Lebensmittel Zeitung in the WLK (widest readership) in retail.

Our Formats



The most important dates for the topic
LZ #43
Closing date: 08.10.2021
Publication date: 29.10.2021

LZ direkt #9 | Sustainability and Nutrients (Pasta & Reis)

Closing date: 10.08.2021
Publication date: 01.09.2021

LZ direkt #10 | Sustainability and Fish
Closing date: 09.09.2021
Publication date: 01.10.2021

LZ direkt #11 | Sustainabiliy and Beer & Mixed Drinks
Closing date: 08.10.2021
Publication date: 01.11.2021

LZ direkt #12 | Sustainability and non-alcoholic drinks
Closing date: 09.11.2021
Publication date: 01.12.2021

You have questions or need more information?

Your media consultant:

Gabor Griego
Sales Director LZ Medien
+49 69 7595-1834
gabor.griego@dfv.de



We are happy to get in touch with you
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