The LZ Breakfast Club took place in Vienna for the first time this year, and the stylish location Erste Campus provided the perfect venue.
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Using data-driven insights, Christina Tönniges of YouGov CP Austria showed how brands can simultaneously appeal to broad target audiences and meet individual needs.
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This time, the LZ Breakfast Club in Frankfurt took place in Frankfurt's Old Town, at Margarete.
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Katarina Schmidt-Ostovic, Head of National Sales, welcomed the invited guests.
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Dr. Robert Kecskes (YouGov) explained how brands successfully combine individuality and mainstream appeal.
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These personal interactions led to valuable conversations, new connections, and exciting ideas.