The Lebensmittel Zeitung is the leading trade and business medium of the consumer goods industry. Reach decision-makers in retail and the consumer goods industry, as well as industry-relevant service providers at all relevant touchpoints in their daily work.

LZ direkt offers direct access to the people and doers on the floor, the POS community - from the owner and store manager to the qualified specialist staff. LZ direkt supports and accompanies the daily work at the POS - quickly consumable, unusual and different.

LZ direkt Lernwelt offers multichannel knowledge for employees at the POS. Trainees and staff can learn everything they need to know for their training and further education.

Become a partner of LZ direkt Lernwelt and position yourself and your brand with the decision-makers of tomorrow!

You would like to position your products in the German food retail and promote your new products to German retail decision-makers?

Here you will find all the information you need for your communication and advertising strategy with the German retail.