About Lebensmittel Zeitung

Our top-level performance for your visibility

48,491

actually distributed weekly circulation, always Fridays1

52

duration each issure
is read in minutes2

Ø 7

readers per copy3

100 %

of the top 30 headquarters subscribe to the LZ4

(1) IVW, Q2/2022

(2) LZ reader survey 2022 IFAK Institut, Taunusstein. Survey of main LZ readers.

(3) LZ reader survey 2022 IFAK Institut, Taunusstein. Survey of main LZ readers. Readers per copy as estimated by primary reader.

(4) LZ sales analysis, January 2021

The digital channels of Lebensmittel Zeitung

99

minutes of digital use
per week1

82 %

of users access LZ Digital at least once a day2

230,000

Unique user per month3

949,919

Visits per month4

(1) LZ Digital user survey 2020, target group retail, Karwath Marktforschung, Oldendorf.

(2) LZ Digital user survey 2020, target group retail, Karwath Marktforschung, Oldendorf.

(3) agof daily digital facts study, May 2022; NOTE: Due to data protection restrictions in the measurement procedure, the August values represent the most current status.

(4) IVW, July 2022; NOTE: Due to changes in the measurement procedure under data protection law, comparisons with previous year's values are no longer possible. Further information at www.ivw.eu.

Newsletter, Podcast & Social Media

52,880

newsletter recipients each workday1

Ø 3.2

recipients per newsletter copy2

143,572

Social Media Follower3

7,620

Podcast subscribers4

(1) Recipient file, LZ Newsletter, July 2022

(2) LZ Digital user survey 2020, target group retail, Karwath Marktforschung, Oldendorf. Recipients per copy as estimated by respondent

(3) Follower of the LZ social media channels: Facebook, Instagram, Twitter, LinkedIn, August 2022

(4) Recipient file, LZ Podcast, June 2022