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About Lebensmittel Zeitung

Text About LZ (EN)

The Lebensmittel Zeitung is the leading trade and business medium of the consumer goods industry.
Reach decision-makers in retail and the consumer goods industry, as well as industry-relevant
service providers at all relevant touchpoints in their daily work.

Our top-level performance for your visibility

49,089

actually distributed weekly circulation, always Fridays1

52

duration each issue
is read in minutes2

Ø 7

readers per copy3

100 %

of the top 30 German headquarters subscribe to the LZ4

(1) IVW, Q1/2023

(2) LZ reader survey 2022 IFAK Institut, Taunusstein. Survey of main LZ readers.

(3) LZ reader survey 2022 IFAK Institut, Taunusstein. Survey of main LZ readers. Readers per copy as estimated by primary reader.

(4) LZ sales analysis, January 2023

The digital channels of Lebensmittel Zeitung

94

minutes of digital use
per week1

85 %

of users access LZ Digital at least once a day2

230,000

Unique user per month3

949,919

Visits per month4

(1) LZ Digital user survey 2022, target group retail, Karwath Marktforschung, Oldendorf.

(2) LZ Digital user survey 2022, target group retail, Karwath Marktforschung, Oldendorf.

(3) agof daily digital facts study, May 2022; NOTE: Due to data protection restrictions in the measurement procedure, the August values represent the most current status.

(4) IVW, July 2022; NOTE: Due to changes in the measurement procedure under data protection law, comparisons with previous year's values are no longer possible. Further information at www.ivw.eu.