(1) IVW, Q3/2023. The IVW total number counts usage options for the media brand LZ at various touchpoints. Paid content counts users of protected online content.
(2) LZ reader survey 2022 IFAK Institut, Taunusstein. Survey of main LZ readers.
(3) LZ reader survey 2022 IFAK Institut, Taunusstein. Survey of main LZ readers. Readers per copy as estimated by primary reader.
(4) LZ sales analysis, January 2023
(1) LZ Digital user survey 2022, target group retail, Karwath Marktforschung, Oldendorf.
(2) LZ Digital user survey 2022, target group retail, Karwath Marktforschung, Oldendorf.
(3) IVW, September 2023; Pleaser note: Due to changes in the measurement procedure under data protection law, comparisons with previous year's figures are no longer possible.
(4) IVW, September 2023; Pleaser note: Due to changes in the measurement procedure under data protection law, comparisons with previous year's figures are no longer possible.
(1) Recipient file, LZ Newsletter, September 2023
(2) LZ Digital user survey 2020, target group retail, Karwath Marktforschung, Oldendorf. Recipients per copy as estimated by respondent
(3) Follower of the LZ social media channels: Facebook, Instagram, X (formerly Twitter), LinkedIn, 24.10.2023
(4) Recipient file, LZ Podcast, September 2023