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About Lebensmittel Zeitung

Text About LZ (EN)

The Lebensmittel Zeitung is the leading trade and business medium of the consumer goods industry.
Reach decision-makers in retail and the consumer goods industry, as well as industry-relevant
service providers at all relevant touchpoints in their daily work.

50,199

actually distributed weekly circulation, always Fridays1

50

duration each issure
is read in minutes2

Ø 6.9

readers per copy3

100 %

of the top 30 headquarters subscribe to the LZ4

(1) IVW, Q4 2021

(2) LZ reader survey 2017, retail target group, GfK Media & Communication Research, Raunheim bei Frankfurt

(3) LZ reader survey 2017, retail target group, GfK Media & Communication Research, Raunheim bei Frankfurt

(4) LZ sales analysis, January 2021

99

minutes of digital use
per week1

82 %

of users access LZ Digital at least once a day2

190,000

Unique user per month3

507,833

Visits per month4

(1) LZ Digital user survey 2020, target group retail, Karwath Marktforschung, Oldendorf. Recipients per copy as estimated by respondent

(2) LZ Digital user survey 2020, target group retail, Karwath Marktforschung, Oldendorf. Recipients per copy as estimated by respondent

(3) agof daily digital facts study, August 2021; NOTE: Due to data protection restrictions in the measurement procedure, the August values represent the most current status.

(4) IVW, December 2021; NOTE: Due to changes in the measurement procedure under data protection law, comparisons with previous year's values are no longer possible. Further information at www.ivw.eu.

50,408

newsletter recipients each workday1

Ø 3.2

recipients per newsletter copy2

129,610

Social Media Follower3

7,242

Podcast subscribers4

(1) Recipient file, LZ Newsletter, December 2021

(2) LZ Digital user survey 2020, target group retail, Karwath Marktforschung, Oldendorf. Recipients per copy as estimated by respondent

(3) Follower of the LZ social media channels: Facebook, Instagram, Twitter, LinkedIn, January 2022

(4) Recipient file, LZ Podcast, November 2021

LZ Print Teaser (EN)
LZ Print Formats
The right format for every message and every goal. The print formats of Lebensmittel Zeitung at a glance.
LZ Digital Teaser (EN)
LZ Digital Formats
Discover the digital channels of Lebensmittel Zeitung, whether newsletter, podcast or digital advertorial. The digital formats of Lebensmittel Zeitung at a glance.