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About Lebensmittel Zeitung

Text About LZ (EN)

The Lebensmittel Zeitung is the leading trade and business medium of the consumer goods industry.
Reach decision-makers in retail and the consumer goods industry, as well as industry-relevant
service providers at all relevant touchpoints in their daily work.

Our top-level performance for your visibility

72,408

IVW total number incl. Print and Paid Content1

52

duration each issue
is read in minutes2

Ø 7

readers per copy3

100 %

of the top 30 German headquarters subscribe to the LZ4

(1) IVW, Q3/2023. The IVW total number counts usage options for the media brand LZ at various touchpoints. Paid content counts users of protected online content.

(2) LZ reader survey 2022 IFAK Institut, Taunusstein. Survey of main LZ readers.

(3) LZ reader survey 2022 IFAK Institut, Taunusstein. Survey of main LZ readers. Readers per copy as estimated by primary reader.

(4) LZ sales analysis, January 2023

The digital channels of Lebensmittel Zeitung

94

minutes of digital use
per week1

85 %

of users access LZ Digital at least once a day2

959,696

Visits per month3

2,371,615

Page Impression
per month4

(1) LZ Digital user survey 2022, target group retail, Karwath Marktforschung, Oldendorf.

(2) LZ Digital user survey 2022, target group retail, Karwath Marktforschung, Oldendorf.

(3) IVW, September 2023; Pleaser note: Due to changes in the measurement procedure under data protection law, comparisons with previous year's figures are no longer possible.

(4) IVW, September 2023; Pleaser note: Due to changes in the measurement procedure under data protection law, comparisons with previous year's figures are no longer possible.