About LZ direkt

For your visibility among people at the POS

69,595

circulation actually
distributed monthly1

44

how long each issue
is read in minutes2

95 %

of EDEKA and REWE retail
stores receive LZ direkt3

Ø 7.4

Readers per copy4

(1) IVW, Q1 2022

(2) LZ direkt reader survey 2020, GIM Gesellschaft für Innovative Marktforschung, Wiesbaden.

(3) LZ sales analysis, May 2021

(4) LZ direkt reader survey 2020, GIM Gesellschaft für Innovative Marktforschung, Wiesbaden. Readers per copy as estimated by respondents

The digital channels of LZ direkt

7,125

newsletter recipients each Tuesday1

22,590

Visits per month2

8,770

Social Media Follower3

85 %

of LZ direkt digital readers
have access to product orders4

(1) Recipient file, LZ Newsletter, April 2022

(2) PIWIK Pro, monthly values March 2022

(3) Follower of the LZ direkt social media channels: Facebook, Instagram, Twitter, LinkedIn. April 2022

(4) LZ direkt Digital users survey 2021, retail target group, Karwath Marktforschung, Oldendorf