About LZ direkt

69,455

circulation actually
distributed monthly1

44

how long each issue
is read in minutes2

95 %

of EDEKA and REWE retail
stores receive LZ direkt3

Ø 7.4

Readers per copy4

(1) IVW, Q4 2021

(2) LZ direkt reader survey 2020, GIM Gesellschaft für Innovative Marktforschung, Wiesbaden.

(3) LZ sales analysis, May 2021

(4) LZ direkt reader survey 2020, GIM Gesellschaft für Innovative Marktforschung, Wiesbaden. Readers per copy as estimated by respondents

4,768

newsletter recipients each Tuesday1

16,338

Visits per month2

25,067

Social Media Follower3

85 %

of LZ direkt digital readers
have access to product orders4

(1) Recipient file, LZ Newsletter, December 2021

(2) PIWIK Pro, monthly values October 2021

(3) Follower of the LZ direkt social media channels: Facebook, Instagram, Twitter, LinkedIn. January 2022

(4) LZ direkt Digital users survey 2021, retail target group, Karwath Marktforschung, Oldendorf