LZ Print Formats at a glance

Our top-level performance for your visibility

68,510

IVW total number incl. Print and Paid Content1

52

duration each issue
is read in minutes2

Ø 7

readers per copy3

100 %

of the top 30 German headquarters subscribe to the LZ4

(1) IVW, Q1/2024. The IVW total number counts usage options for the media brand LZ at various touchpoints. Paid content counts users of protected online content.

(2) LZ reader survey 2022 IFAK Institut, Taunusstein. Survey of main LZ readers.

(3) LZ reader survey 2022 IFAK Institut, Taunusstein. Survey of main LZ readers. Readers per copy as estimated by primary reader.

(4) LZ sales analysis, January 2023