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LZ Themenplan

LZ Medien Topics & Deadlines



These are all our themes for 2021.

You can find the current price list here.
Also take a look at the overview of our advertising formats.
Please note our information on data delivery.

By clicking on the PDF symbol at the top right, you can download the plan as a PDF at any time.

 

ET = PD = Publication date
AS = CD = Closing date

1

Frozen Food
Convenience
Vegan & Vegetarian Products
Confectionery

04.01.2021
07.12.2020

Special: International Food Trends

1

08.01.2021
18.12.2020

Focus: International Grüne Woche

08.01.2021
27.11.2020

2

15.01.2021
04.01.2021

Grüne Woche, Berlin Jan 15–24

Grüne Woche, Berlin Jan 15–24

3

22.01.2021
12.01.2021

Fruit & Vegetables

22.01.2021
04.01.2021

Issue with LZ Copytest

Issue with LZ Copytest

4

Sweets and Snacks I (pre-run to ISM)

29.01.2021
19.01.2021

2

 

Sweets & Snacks (including ISM)
Fruit & Vegetables
Bio & Regional
Health & Fitness

01.02.2021
08.01.2021

Special: Your career in retail

5

05.02.2021
26.01.2021

.

.

6

Bio & Regional (pre-run to Biofach)

12.02.2021
02.02.2021

LänderReport Mecklenburg-Vorpommern

12.02.2021
18.12.2020

7

Breakfast

19.02.2021
09.02.2021
19.02.2021
29.01.2021

8

26.02.2021
16.02.2021

Biofach trade news

26.02.2021
16.02.2021
26.02.2021
05.02.2021
26.02.2021
15.01.2021

3

Breakfast

Bread & Baked Goods

Hot Beverages

Cleaning Agents & Detergents

Wine & Sparkling Wine (ProWein)

01.03.2021
05.02.2021

Special: Barbecue 1, Soccer Euros 2021

9

Food to go (Convenience, Snacks, Out of home)

05.03.2021
23.02.2021
05.03.2021
22.01.2021

Focus Nonfood

05.03.2021
09.02.2021

IAW Internationale Aktionswaren Messe, Cologne, March 2-4

IAW Internationale Aktionswaren Messe, Cologne, March 2-4

10

Wine & Spirits (incl. Sparkling Wine / pre-run to ProWein)

12.03.2021
02.03.2021

LänderReport Berlin-Brandenburg

12.03.2021
29.01.2021
12.03.2021
19.02.2021

Internorga/IDX_FS, March 12-16

Internorga/IDX_FS, March 12-16

11

Dairy Products & Cheese

19.03.2021
09.03.2021

Internorga trade fair news

19.03.2021
09.03.2021

12

Beverages (Non-Alcoholic Beverages & Beer)

26.03.2021
16.03.2021

13

Frozen Food & Ice Cream I

01.04.2021
22.03.2021

4

Meats & Meat Products

Fish

Deli Products & Dips

Chips & Snacks

Non-Alcoholic Beverages

Beer & Pre-Mixes

Wine

Ice Cream

Spices

01.04.2021
10.03.2021

Special: Barbecue 2, Grill Season incl. Accessories

14

Meats & Meat Products (incl. Meat Alternatives)

09.04.2021
24.03.2021

15

16.04.2021
06.04.2021

Hannover Messe, April, 12-16

International Consumer Goods Show (Ambiente, Christmasworld, Paperworld), Frankfurt, April, 17-20 

Hannover Messe, April, 12-16

International Consumer Goods Show (Ambiente, Christmasworld, Paperworld), Frankfurt, April, 17-20 

16

Fish & Seafood (Pre-run to Seafood Expo Global)

23.04.2021
13.04.2021

International Consumer Goods Show trade fair news

23.04.2021
13.04.2021

LänderReport Nordic Countries

23.04.2021
06.03.2021

Focus Logistics II, transport logistic preview

23.04.2021
01.04.2021

Issue with LZ Copytest Logistics

Issue with LZ Copytest Logistics

17

Spices (incl. Ingredients)

30.04.2021
20.04.2021

LänderReport Netherlands

30.04.2021
19.03.2021

Focus Private Labels, PLMA Preview

30.04.2021
04.04.2021

5

Detergents & Cleaning Products

Cosmetics & Body Care

Sanitary Products

Oral Care

Pet Food

Dairy Products

Tobacco Products

03.05.2021
09.04.2021

Special: Drugstore Products I

18

07.05.2021
27.04.2021

LänderReport Switzerland

07.05.2021
26.03.2021

Special Feature Power Strategies

07.05.2021
16.04.2021

EHI Kartenkongress, Bonn, May 5-6

transport logistic, München, May 4-7

Cibus, Parma, May 4-7

EHI Kartenkongress, Bonn, May 5-6

transport logistic, München, May 4-7

Cibus, Parma, May 4-7

19

Health & Fitness (incl. "free from", OTC-Products, Proteins, Superfoods)

14.05.2021
03.05.2021

Transport Logistic trade fair news

14.05.2021
03.05.2021

LänderReport Hamburg/Schleswig-Holstein

14.05.2021
02.04.2021

Fruit Logistica, Berlin. May, 18-20

Fruit Logistica, Berlin. May, 18-20

20

21.05.2021
10.05.2021

PLMA trade fair news

21.05.2021
10.05.2021

PLMA, Amsterdam, May, 18-19

Alimentaria, Barcelona, May, 17-20

Fruit Logistica, Berlin, May, 18-20

PLMA, Amsterdam, May, 18-19

Alimentaria, Barcelona, May, 17-20

Fruit Logistica, Berlin, May, 18-20

21

Drugstore Products I (Cosmetics, Body Care, Oral Care, etc.)

28.05.2021
17.05.2021

LänderReport Nordrhein-Westfalen

28.05.2021
16.04.2021

Fruit Logistica trade fair news

28.05.2021
17.05.2021

LZ Strategietag New Food, Düsseldorf, May 31 - June 1

Spoga + Gafa, Cologne, May 30 - June 1

Beauty International, Düsseldorf, May 28-30

LZ Strategietag New Food, Düsseldorf, May 31 - June 1

Spoga + Gafa, Cologne, May 30 - June 1

Beauty International, Düsseldorf, May 28-30

6

Convenience

To go

Vegetarian & Vegan Products

Meats & Meats Products

Frozen Food

01.06.2021
06.05.2021

Supermarkt Stars - The Finalists 2021

22

04.06.2021
18.05.2021

Spoga + Gafa trade fair news

04.06.2021
18.05.2021

23

Pasta, Rice & Sauces

11.06.2021
31.05.2021

Supermarkt Stars, Frankfurt, June 8-9

Supermarkt Stars, Frankfurt, June 8-9

24

Deli Products

18.06.2021
08.06.2021

Payment Systems

18.06.2021
28.05.2021

LZ Nonfood Kongress, Berlin, June 2021

LZ Nonfood Kongress, Berlin, June 2021

25

Baby & Toddler Products (Special Foods / Care)

25.06.2021
15.06.2021

LänderReport Niedersachsen

25.06.2021
14.05.2021

Tendence, Frankfurt, June, 26-29

Tendence, Frankfurt, June, 26-29

7

Sweet Spreads

Deli

Lactose-Free & Gluten-Free Products

01.07.2021
09.06.2021

Supermarkt Stars - The Winners 2021

Special: Top-Marke 2021

26

02.07.2021
22.06.2021

Tendence trade fair news

02.07.2021
22.06.2021

Special Feature Top-Marke 2021

02.07.2021
08.06.2021

27

Bread & Baked Goods I

09.07.2021
29.06.2021

28

16.07.2021
06.07.2021
16.07.2021
04.06.2021

29

Pet Food

23.07.2021
13.07.2021

30

30.07.2021
20.07.2021

8

Beer & Pre-Mixes

Bread & Baked Goods

Pet Food

Tobacco Products

Oktoberfest

Confectionery

Chips & Snacks

02.08.2021
09.07.2021

Special: Halloween

Special: Shop Configuration (Gastronomy, Shopfitting, Lighting)

31

Cleaning Agents & Detergents

06.08.2021
27.07.2021

32

13.08.2021
03.08.2021

33

Convenience & Snacks

20.08.2021
10.08.2021

Focus Nonfood

20.08.2021
27.07.2021

34

27.08.2021
17.08.2021

Issue with LZ Copytest Crossmedia

Gamescom, Cologne, Auguts, 24-28

Issue with LZ Copytest Crossmedia

Gamescom, Cologne, Auguts, 24-28

9

Confectionery

Cheese

Wine & Sparkling Wines

Spirits

Energy Drinks

Sustainability

Newspapers & Magazines

Nonfood

01.09.2021
10.08.2021

Special: Christmas 2021

35

Cheese

03.09.2021
24.08.2021
03.09.2021
23.07.2021

Food Service Day @ snack'21, Mainz, September 1-2

IFA, Berlin, September 3-7

Food Service Day @ snack'21, Mainz, September 1-2

IFA, Berlin, September 3-7

36

Tobacco Products & E-Cigarettes

10.09.2021
31.08.2021
10.09.2021
30.07.2021

IFA trade fair news

10.09.2021
31.08.2021

IAA, München, September, 7-12

IAA, München, September, 7-12

37

Meats, Sausage & Poultry

17.09.2021
07.09.2021
17.09.2021
06.08.2021

Inter-Tabac, Dortmund, September, 17-19

Inter-Tabac, Dortmund, September, 17-19

38

Frozen Food II

24.09.2021
14.09.2021

LänderReport Baden-Württemberg

24.09.2021
13.08.2021
24.09.2021
03.09.2021

FachPack Preview

24.09.2021
14.09.2021

Issue with LZ Copytest Packaging

Issue with LZ Copytest Packaging

39

Dairy Products II

01.10.2021
21.09.2021

LänderReport Central Germany: Sachsen, Sachsenanhalt, Thüringen

01.10.2021
20.08.2021

Anuga Preview, Innovations

01.10.2021
10.09.2021

Fachpack, Nürnberg, September, 28-30

LZ Strategietag Frische, October (Datum tba.)

Fachpack, Nürnberg, September, 28-30

LZ Strategietag Frische, October (Datum tba.)

10

Meats & Sausages

Poultry

Dairy Products

Frozen Food

Hot Beverages

Health & Fitness

01.10.2021
09.09.2021

Special: Anuga

40

Spirits

08.10.2021
28.09.2021
08.10.2021
27.08.2021

Anuga Issue

08.10.2021
28.09.2021

Fachpack trade fair news

08.10.2021
28.09.2021

Focus Real Estate, Expo Real Preview

 

08.10.2021
17.09.2021

drinktec, München, October 4-8

Anuga, Köln, October 9-13

drinktec, München, October 4-8

Anuga, Köln, October 9-13

41

Confectionery II

15.10.2021
05.10.2021

Anuga trade fair news

15.10.2021
05.10.2021

Focus Logistics III, Supply Chain Management

15.10.2021
24.09.2021

Bar Convent, Berlin, October, 11-13

Expo Real, München, October, 11-13

Bar Convent, Berlin, October, 11-13

Expo Real, München, October, 11-13

42

Coffee & Tea

22.10.2021
12.10.2021

Deutscher Logistik-Kongress, Berlin, October, 20-22

Buchmesse, Frankfurt, October, 20-24

Deutscher Logistik-Kongress, Berlin, October, 20-22

Buchmesse, Frankfurt, October, 20-24

43

Vegan & Vegetarian

29.10.2021
19.10.2021

Buchmesse trade fair news

29.10.2021
19.10.2021

Special Feature Sustainability

29.10.2021
08.10.2021

11

Cosmetics & Body Care

Sanitary Products

Oral Care

Detergents & Cleaning Products

Cheese (counter)

Meats & Meat Products (counter)

Beer

Sparkling Wines

01.11.2021
08.10.2021

Special: Drugstore Products II

Special: Counters

44

Goldener Zuckerhut Issue

05.11.2021
26.10.2021
05.11.2021
17.09.2021

Issue with LZ Copytest LänderReport

Goldener Zuckerhut, Berlin, November, 4-5

Issue with LZ Copytest LänderReport

Goldener Zuckerhut, Berlin, November, 4-5

45

12.11.2021
02.11.2021

Deutscher Fleisch Kongress, Mainz, November, 11-12

EHI Technologie Tage, Bonn, November, 9-10

Deutscher Fleisch Kongress, Mainz, November, 11-12

EHI Technologie Tage, Bonn, November, 9-10

46

19.11.2021
09.11.2021
19.11.2021
08.10.2021

Issue with LZ Copytest LänderReport

Issue with LZ Copytest LänderReport

47

Bread & Baked Goods II

26.11.2021
16.11.2021

LänderReport Spain & Portugal

26.11.2021
15.10.2021

12

Breakfast

Bread & Baked Goods

Check-Out Zone

Impulse Purchase

Confectionery, Chips & Snacks

Pet Food

01.12.2021
09.11.2021

Special: Super-Bowl

48

Drugstore Products II (Cosmetics, Body Care, Sanitary Products, Baby Food & Baby Products, etc.)

03.12.2021
23.11.2021
03.12.2021
12.11.2021

49

10.12.2021
30.11.2021

Focus: Trade Shows 2022

10.12.2021
09.11.2021

50

17.12.2021
07.12.2021

51

24.12.2021
14.12.2021

52

30.12.2021
20.12.2021

Subject to change without notice.

Status: 29.01.2021

You can also download the complete plan as a PDF.