Nonfood: Focus on Nonfood

With its focus on nonfood, LZ MEDIEN offers those responsible in the retail sector a unique platform for finding out about innovations, developments and background information from the entire industry - clearly, in detail and often exclusively.

With LZ MEDIEN, you address a highly-involved and attractive target group, the decision-makers and key listing managers in retail and in the trade centers.


The most important dates:

LZ 33/22
Focus: Nonfood II
LZ Special Newsletter
Nonfood II
LZ 33/22
Copytest: Nonfood II
LZ Special Newsletter
Focus: Nonfood

Focus Nonfood, LZ Issue 33/22

Under the headline "Nonfood markets under stress test," planned topics include:
  • How is the industry dealing with disrupted supply chains?
  • What measures are retailers and manufacturers taking to minimize shelf gaps?
  • How are inflation and rising raw material costs affecting the market?
  • Is security of supply becoming more important than price?

Special Newsletter Nonfood

Sent to over 50,000 newsletter subscribers, your banner or text ad in this environment will draw targeted attention to your know-how.

Copytest NONFOOD II: The feedback of your target group from the food retail.

The LZ Copytest analyzes the communication performance of your ad for seven dimensions of advertising impact. You will receive results on attention, partnership potential and activation of your ad, among others, as well as a qualitative assessment by LZ readers. The LZ Copytest is a free additional offer and can be carried out from format size 1/4 page. Test places are limited, decide quickly.

The most important facts about Nonfood: 

  • Online and food retailing are developing disproportionately strongly as distribution channels for the Nonfood market (1)
  • 18.1% increase in turnover in food retail. 1st HY 2021 compared to 1st HY 2019 (1)
  • 45% of all Nonfood shopping trips will take place in the food retail sector in the 1st HY 2021 (758 million shopping trips) (1)

(1) GFK Consumer Panel Nonfood. Nonfood 2021 - Markets. Assortments. Shopper Insights. 

You have questions or need more information?

Your media consultant:

Janina Zessin
Junior Sales Managerin
Nonfood, Nielsen 6 + 7

We are happy to get in touch.

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