Unstable times require stable partners. We give your brand the relevant environments for your trade communication.With LZ MEDIEN, you address a highly-involved and attractive target group, the decision-makers and key listing managers in retail and in the headquarters.
About LZ Focus Nonfood
The attention-grabbing LZ Focus Nonfood provides you with the relevant editorial context to reach the top decision-makers in retail with your advertising message.
The new nonfood environment
The ongoing nonfood coverage in the LZ gives a forum to these span-rich categories.
The most important dates:
LZ direkt Whitepaper
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POS Impulse Nonfood
LZ direkt Whitepaper POS Impuls Nonfood
A targeted advertising environment with strong digital visibility in our LZ MEDIEN channels.
Whitepaper
1/1 Page
W: 210 x H: 297 mm
Price: 7,990 €
Whitepaper
1/2 Page
W: 210 x H: 148 mm
Price: 4,600 €
Whitepaper
Company profile
incl. Photo & Logo
Price: 2,900 €
Whitepaper
Combination
1/1 Page + Company profile
Price: 9,500 €
Lebensmittel Zeitung
1/1 Page
W: 280 mm x H: 440 mm
PRICE: 25,110 €
Lebensmittel Zeitung
1/2 Page horizontal
W: 280 mm x H: 220 mm
PRICE: 14,650 €
Lebensmittel Zeitung
1/3 Page horizontal
W: 280 mm x H: 150 mm
PRICE: 11,300 €
Lebensmittel Zeitung
1/4 Page corner
W: 110 mm x H: 275 mm
PRICE: 9,180 €
NEW: Regular nonfood environment in the LZ
In addition to the two major LZ focus topics per year, our editor Silke Biester reports monthly on nonfood in our own Nonfood Environment. The aim is to map and promote the relevance for nonfood in the German-speaking retail landscape. Because:
- More than half of respondents would like to see more information about nonfood products in Lebensmittel Zeitung.*
- 68% of POS professionals see significant to very significant sales increases in the nonfood segment.
*POS-Profi-Club of Lebensmittel Zeitung direkt, May 2021
Are you flexible in terms of time? And would you like to book your ad in the monthly NONFOOD Environment? Then take advantage of our NONFOOD Environment prices. Prices and formats are available on request.
Special Newsletter Nonfood
Sent to over 50,000 newsletter subscribers, your banner or text ad in this environment will draw targeted attention to your know-how.
Special Newsletter
Maxi Banner Top
Format: 520 x 200 px
Price: 3,000 €
Special Newsletter
Maxi Banner 1 - 2
Format: 520 x 200 px
Price: 2,500 €
Special Newsletter
Text Ad 1 - 3
max. 430 letters
Price: 1,900 €
Do you have questions or need further information?
Do not hesitate to contact me. I will be happy to advise you!
Your media consultant:
Janina Zessin
Sales Managerin
Nonfood, Nielsen 6 + 7
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