Use the regular Nonfood environment of Lebensmittel Zeitung for targeted retail communication and sustainable customer loyalty. The non-food environment enables you to keep your brand in the spotlight and establish a long-term positive effect on brand perception in retail.
In addition to the LZ focus, Lebensmittel Zeitung's monthly Nonfood environment also highlights the relevance of Nonfood in the German-speaking retail landscape, because:
More than half of respondents would like to see more information about Nonfood products in the Lebensmittel Zeitung. Source: POS-Profi-Club, LZ direkt, May 2021
68% of POS professionals see significant to very significant increases in sales in the Nonfood segment. Source: POS-Profi-Club, LZ direkt, May 2021
Do you have questions or need further information?
Your media consultant:
Janina Zessin
Key Account Director
Nielsen 3b + Nonfood
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