LZ direkt Whitepaper: Beverage Trends

Refreshing juices, iced teas or sodas? Energy drinks or vitamin water? Or would you prefer a delicious craft beer and a fancy cocktail? Here is something for every taste!

The new LZ direkt whitepaper Beverage Trends provides concentrated information on current developments in the beverage market, highlights the most popular brands, and shows current trends & innovations. You too can benefit from this fresh environment in 2024!

The most important dates at glance:

LZ direkt Whitepaper

Beverage Trends


Supermarkets in particular are considered to be the most important source of soft drinks, ahead of discounters and far ahead of beverage stores, kiosks and gas stations. Shoppers tend to buy on the spur of the moment and as and when they need them, rather than stocking up. 

These are the main topics:

  • More about the hype around beverages
  • Sales increas through Influencer
  • Displays and presentation in the market
  • Innovations of the product group
  • All about packaging

Do you have questions or need further information?

Do not hesitate to contact me. I will be happy to advise you!

Your media consultant:

Barbara Cannawurf
Senior Sales Managerin Digital
Contact Form

You may also be interested in