LZ direkt Whitepaper: Checkout Zone

This is where the customer spends a little more time: the checkout zone in food retailing. The checkout zone can help improve customer service, increase sales and collect valuable data that is beneficial for business optimization and customer loyalty. No other area is so characterized by impulse purchases; here, chewing gum, magazines or cigarettes tempt customers to make spontaneous purchases.

 The new LZ direkt whitepaper Kassenzone explains which factors are important in addition to design, shopfitting and service so that customers can easily orient themselves and thus quickly make a purchase decision. Take advantage of this unique environment and present your products or your solutions for an optimal shopping experience at the POS.

LZ direkt Whitepaper

Checkout Zone


Do you have questions or need further information?

Do not hesitate to contact me. I will be happy to advise you!

Your media consultant:

Barbara Cannawurf
Senior Sales Managerin Digital
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