LZ direkt Whitepaper: Service Counter

The service counter is a decisive profiling instrument with which supermarkets can sustainably distinguish themselves from discounters. A successful counter not only ensures sales, but also loyal customers! It surprises, provides inspiration and offers personal contact between customers and employees.

The LZ direkt whitepaper offers you the opportunity to position yourself in this unique environment. Present your products or solutions to the trade to bring even more freshness, choice and variety to the service counters. 

These are the main topics:

  • Inspiration & customer loyalty: promotions at the counter
  • What a good counter must have: Innovations & mandatory assortment
  • Direct contact: scoring points with consulting competence
  • Practical tips for sales
  • Furniture trends for the counter


Do you have questions or need further information?


Do not hesitate to contact me. I will be happy to advise you!

Your media consultant:

Barbara Cannawurf
Senior Sales Managerin Digital
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