Year-round communication with the German trade

Darbo can point to more than 130 years of experience and know-how in the processing of fruits and is today the clear market leader in the traditional Austrian jam and honey market.

Credible product advertising through placement of print ads in Lebensmittel Zeitung. Added to this is the attention-grabbing presentation of the product variety through additional inserts.

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Targeted product advertising at the POS through placement of print ads in LZ direkt. This content-based product and merchandise presentation is cleverly complemented by inserts.

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Communication solution:

To reach both FMCG and POS target groups with the campaign, Darbo was recommended a campaign in Lebensmittel Zeitung and LZ direkt. The focus was on print advertising, as the environment is ideal for image advertising. In both titles, a combination of print ad and insert was booked, so image advertising and product advertising could be optimally combined.

Campaign Overview

Communication objectives:
Image promotion of Darbo, a family business with a long tradition and qualitative products, and promotion of new products (jams).

Target group:
The decision makers in the trade centers, independent merchants (FMCG), store managers, independent merchants, specialized salesmen (POS).

Campaign period:
May to October 2020

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