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About Lebensmittel Zeitung

Text About LZ (EN)

The Lebensmittel Zeitung is the leading trade and business medium of the consumer goods industry.
Reach decision-makers in retail and the consumer goods industry, as well as industry-relevant
service providers at all relevant touchpoints in their daily work.

Our top-level performance for your visibility

71,816
IVW total number incl. Print and Paid Content1
52
duration each issue
is read in minutes2
Ø 7
readers per copy3
100 %
of the top 30 German retail headquarters subscribe to the LZ4

(1) IVW, Q2/2025. The IVW total number counts usage options for the media brand LZ at various touchpoints. Paid content counts users of protected online content.

(2) LZ reader survey 2022 IFAK Institut, Taunusstein. Survey of main LZ readers.

(3) LZ reader survey 2022 IFAK Institut, Taunusstein. Survey of main LZ readers. Readers per copy as estimated by primary reader.

(4) LZ sales analysis, January 2023

The digital channels of Lebensmittel Zeitung

88 min.
of digital use
per week1
76 %
of users access LZ Digital
at least once a day2
95,746
visitors per week3
987,130
Visits per month4

(1) LZ Digital user survey 2024, target group retail, Karwath Marktforschung, Oldendorf

(2) LZ Digital user survey 2024, target group retail, Karwath Marktforschung, Oldendorf.

(3) Piwik PRO, evaluation of visitors per week, 01.01.2025 - 31.07.2025

(4) IVW, July 2025

Newsletter, Podcast & Social Media

58,271
newsletter recipients each workday1
Ø 3,2
recipients per newsletter copy2
208,038
Social Media Follower3
Ø 25,866
LZ Audio News | downloads & streams per month4

(1) Recipient file, LZ Newsletter, August 2025

(2) LZ Digital user survey 2020, target group retail, Karwath Marktforschung, Oldendorf. Recipients per copy as estimated by respondent

(3) Follower of the LZ social media channels: Facebook, Instagram, X (formerly Twitter), LinkedIn, August 2025

(4) Audiorella, Evaluation avarage downloads & streams per month, 01.05.2025 - 31.07.2025

Lebensmittel Zeitung
LZ Print Formats
The right format for every message and every goal. The print formats of Lebensmittel Zeitung at a glance.
LZ Digital
LZ Digital Formats
Discover the digital channels of Lebensmittel Zeitung, whether newsletter, podcast or digital advertorial. The digital formats of Lebensmittel Zeitung at a glance.