Lebensmittel Zeitung Media - 100 % Industry Focus

Lebensmittel Zeitung is the leading specialist industry publication for consumer goods.
Your brand and message are presented in a relevant editorial context. Reach decision makers1 in the retail (distribution centers, independent store owners/managers) and consumer goods índustry (FMCG/CPG) and sector-specific service providers at all relevant everyday touchpoints.

Full attention for your message to trade decision-makers

With the media channels of Lebensmittel Zeitung your message reaches the right places and gets noticed.
100% of the top 30 retail head offices have a subscription to the LZ. The head offices and branches of the food retail in Germany are completely supplied.2
Your message gets through
48.894
Actually distributed weekly circulation3
Ø 6,9
Readers per copy4
49.367
Newsletter recipients each workday5
Ø 3,2
Recipients per newsletter copy6
203.333
Unique User per month7
1.225.466
Visits per month8
6.668
Podcast subscriber5
41.691 Facebook subscriber9
60.646 LinkedIn subscriber9
9.249 Twitter follower9
1.865 Instagram follower9
Your message makes an impact
50
Time each issue is read in minutes4
88%
Page-contact chance (LZ print)4
99
Minutes used per week (LZ digital)6
82%
of users use LZ Digital at least once a day6

Discover our advertising formats >







1 CEOs, managing directors, executives in purchasing, sales, country managers and marketing and those responsible for IT and logistics, executives with a sales focus, and independent retailers. LZ reader survey 2017, GfK Media & Communication Research, Raunheim bei Frankfurt and LZ Digital user survey 2020, Karwath Marktforschung, Oldendorf
LZ Distribution, January 2021
IVW, average Q3 and Q4 2020
LZ reader survey 2017, target group retail, GfK Media & Communication Research, Raunheim bei Frankfurt. Survey of main LZ readers. Readers per copy as estimated by primary reader.
Recipient file, January 2021
LZ Digital user survey 2020, target group retail, Karwath Marktforschung, Oldendorf
agof daily digital facts, monthly average Q4 2020
8 IVW, monthly average Q4 2020
9 As of 17.02.2021