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Mafo / LZ Copytest EN
LZ Copytest (Crossmedia possible):

Specially developed for your B2B target group, the LZ Copytest analyses the performance of your advertisement according to seven advertising impact dimensions. In addition, qualitative evaluations provide valuable concrete suggestions for optimisation. You can find all LZ Copytest dates here.
MaFo / Kampagnentracking EN

LZ Campaign-Tracking:

Continuous presence in the LZ pays off. The LZ campaign tracking shows the image shift through your campaign as well as the communication performance according to different advertising impact dimensions ex post. With motif comparison.

MaFo / Pretest EN

LZ Pretest:

Specially designed for b2b campaigns, it compares various concepts to find the one with the greatest advertising impact. We would be happy to create your individual market research design.

MaFo / Werbewirkungsdimensionen EN

The 7 advertising impact dimensions:

Attention | Positioning |
Sympathy | Information | 
Partnership | Activation | Irritation

Expertenkreis Handel
The 'LZ Expertenkreis Handel' is a panel of around 150 LZ readers from trade headquarters, branches and regional companies and markets of the food retail trade. This target group, which is important for listing, distribution and ordering, is surveyed every two months in short online surveys on current industry topics.
POS-Profi-Club
The 'POS-Profi-Club' of Lebensmittel Zeitung direkt is a panel of around 300 people from POS of food retailing: owners, store managers and qualified sales staff. A very important target group for ordering and selling products at the interface to the consumer.
Top-Marke 2025
With the Top Brand, Lebensmittel Zeitung awards the 100 most successful brands in the most important categories. Based on YouGov CP Germany GmbH figures and transparent criteria, this award is valid, high-quality and representative.
LZ direkt INNOVATIONCUP 2025
In 2025, LZ direkt will award the LZ direkt INNOVATIONCUP for the fourth time for outstanding product innovations in Germany.