LZ direkt Whitepaper: Fruits & Vegetables

Fruits & Vegetables

The fruit & vegetable departments are the store's calling card.  And can therefore have a decisive influence on customers' shopping behavior.

In the run-up to Fruit Logistica, the new LZ direkt whitepaper Fruit & Vegetables provides concentrated information on the latest trends and innovations in the fruit and vegetable department. You too can benefit from this fresh environment in 2024!

The most important dates at glance:


The whitepaper Fruits & Vegetables is aimed at independent merchants, store managers and specialist sales staff at the POS, as well as decision-makers at retail headquarters with responsibility and enthusiasm for fruits and vegetables. Secure your ad space and reach your target group! 

These are some of the top issues:

  • Score points with setups and merchandise presentations
  • How the O&G department can serve for positioning
  • New trends and developments

Benefit with your booking from:

  • Free download of the whitepaper
  • Intensive advertising in the LZ MEDIEN
  • Target group-specific address with little wastage
  • Attractive combination offer for your advertisement and company profile


Do you have questions or need further information?


Do not hesitate to contact me. I will be happy to advise you!

Your media consultant:

Barbara Cannawurf
Senior Sales Managerin Digital
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