More and more consumers are paying attention to balanced nutrition, natural ingredients, and sustainable products. But in the supermarket, they make their decisions in seconds—often impulsively. What factors influence whether customers choose healthy alternatives at the decisive moment?
The new LZ direkt whitepaper Healthy Lifestyle shows how product placement, assortment design, information transparency, and emotional storytelling at the POS can become effective health impulses – from the vegetable department to the checkout area. Take advantage of this growing awareness of nutrition and well-being to optimally position your products or solutions!
Your media consultant:
The most important dates at a glance:
LZ direkt Whitepaper
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Healthy Lifestyle
30.06.2026
09.06.2026
When you book, you benefit from:
- Free download of the whitepaper
- Intensive advertising in LZ MEDIA
- Targeted approach with minimal wastage
- Attractive combination offer for your advertisement and company profile
Do you have questions or need further information?
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