Since its inception in 1994, Bord Bia, as Ireland's parastatal trade agency, has promoted the success of premium Irish food and agricultural products in international markets.
As a link between Irish producers and potential customers, Bord Bia works to strategically develop markets for food, beverage and agricultural products. Through its global network, Bord Bia aims to introduce customers and consumers to the taste of premium Irish products.
Image promotion of the quality of Irish products (with a focus on beef, fish and mopro) with a focus on sustainability and green feed issues.
Decision-makers in retail headquarters, independent merchants (FMCG).
January to December 2020