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LZ Digital Formats at a glance

Lebensmittel Zeitung Digital Formats

Show your brands and products where the industry informs itself every day.
Fast, valuable, informative and digital. Display, neswletter, podcast, content and many
other special forms of advertising tailored to your communication goals can be found here.

The digital channels of Lebensmittel Zeitung

88 min.
of digital use
per week1
76 %
of users access LZ Digital
at least once a day2
97,248
visitors per week3
956,706
Visits per month4

(1) LZ Digital user survey 2024, target group retail, Karwath Marktforschung, Oldendorf

(2) LZ Digital user survey 2024, target group retail, Karwath Marktforschung, Oldendorf.

(3) Piwik PRO, evaluation of visitors per week, 01.01.2025 - 31.12.2025

(4) IVW, December 2025

LZ Digital
Display Formats
Benefit from the sustainable growth of LZ's digital channels and reach the top decision-makers in the FMCG industry. You decide on your preferred format, we do the rest. With one booking, full visibility on all digital channels.
LZ Digital
Native Formats
Attract even more attention - with our digital special advertising formats! Use our sticky formats or discover the digital advertorial and product of the week for your content marketing.
LZ DIGITAL
LZ Tech Trends Newsletter
In the new weekly briefing, every Tuesday, the LZ editorial team summarises the most exciting news from the field of digitalisation and technology in a compact format and classifies current trends and innovations for its readers.
LZ Digital
LZ Special Newsletter
The topic-specific LZ special newsletters offer exclusive reports on interesting topics from the areas of IT, logistics and packaging, as well as the topics of nonfood and sustainability.
LZ Audio News
Audio Sponsoring
Secure the full attention of your target
group with a 20-second audio spot in the
LZ Audio News.
Social Media
LinkedIn Push
Use the reach of Lebensmittel Zeitung's growing LinkedIn channel to spread your advertising message.

Newsletter, Podcast & Social Media

56,951
newsletter recipients each workday1
Ø 3,2
recipients per newsletter copy2
213,471
Social Media Follower3
Ø 25,036
LZ Audio News | downloads & streams per month4

(1) Recipient file, LZ Newsletter, January 2025

(2) LZ Digital user survey 2020, target group retail, Karwath Marktforschung, Oldendorf. Recipients per copy as estimated by respondent

(3) Follower of the LZ social media channels: Facebook, Instagram, X (formerly Twitter), LinkedIn, February 2026

(4) Audiorella, Evaluation avarage downloads & streams per month, January 2026